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Riley found his way into the service contract industry in 2006, and became an equity partner in Utah’s largest locally owned home warranty company.
By 2016, the business had grown to over 200 employees and was one of Utah’s fastest growing companies prior to their acquisition by American Home Shield, the industries largest player.
Riley was subsequently recruited by and became the senior vice president of sales for Utah’s largest locally owned auto warranty company.
Through these two experiences – leading the sales force of two major industry players and experiencing the lifecycle of hundreds of thousands of service contracts – Riley has a rare expert view of the industry.
Since it’s inception in 2020 Riley has been the owner operator of Rev Dealer Resources, now servicing over 150 Independent car dealerships across the western United States.
Riley’s focus is on the customer’s experience – led by a strong desire to revolutionize the way customers interact with, and think about their warranty company.
When he’s not dreaming about the next solution, Riley loves to be in the outdoors, or hanging out with his beautiful companion of 20 years (Dede) and their four kids.
Serving the automotive industry since 2007, in dealerships all over the west – Nick Terry has seen it all.
His entrepreneurial spirit has guided him to dealerships big and small, from the one-man startup to stores with hundreds of monthly sales, Nick has a way of making them each feel as if they are his most important client.
A true man’s man & people person – yet Nick finds himself most at home on his 10 acre farm, teaching his kids the value of hard work and independence while feeding his pigs and cows or watching over his garden.
Lyle has been in sales and new market development for over 30 years working through out the U.S. and Canada.
He has held positions in after market part distribution, auto sales and started in service contracts around 12 years ago.
Lyle’s hobbies include doing what his wife tells him and squeezing in as much pickleball, golf and hiking as he can!
To our dealer friends in Arizona, You will be in good hands with Lyle!
If it has to do with adrenaline, adventure, and a motor, Sam is in. Sam loves to go to the mountains and roll over the rocks in his Jeep, experience the freedom that comes with riding his Harley on an open road, flipping a jet-ski on open water, or plow through a snow filled mountain valley on a snowmobile.
Sam is a Graduate of Utah State University with a bachelor’s degree in Human Experience Design and Interaction.
Welcome to Rev Dealer Resources, Where we work hard to shape REVolutionary experiences in the automotive industry. All to try to help YOU!
With an unyielding commitment to our partnerships, innovation, and excellence, we are enhancing the rules of your dealership’s operations.
Our aim is to empower dealerships with the tools, knowledge and products to create transformative journeys for both themselves and their customers. Service contracts are more than just agreements; they’re gateways to exceptional ownership experiences that set a new standard for the industry.
YOU, our partners, are the core of what we do. We’re not just providing VSCs; we’re building relationships, trust, and positive experiences.
REVolutionize the way you work!
Digital-First Processes
Top Rated A+ Providers
Extensive Support for Dealers
